AHORA TEQUILA
TEQUILA DIFFERENTLY
DIRECTOR & CREATIVE DIRECTOR | RISE NEW YORK
Why mess with a great thing, right? Wrong. It was time for a new take on tequila, and we found the perfect way to unlock one of America’s favorite drinks by combining it with seltzer and natural fruit juice. Change is good. Standing out is good. And that’s why we tequila differently. Studio By Rise was commissioned by Ewald & Campbell to bring the campaign to life through 3D animations and visual compositing in a series of digital videos, out-of-home and social media assets.
“From infusing street culture
to infused in Chicago’s streets”
“On route to being the next big thing in Chicago”
“The perfect balance of seltzer and tequila blanco, with a twist of natural fruit juice”
