Chiclets wanted to have a new design for their packages, and they wanted it to be gangsta! So we decided to create a hip hop singer to play the part, and we even wrote the lyrics, the spot was to make awareness for a giant promotion they made in Brazil, with a big R$100.000 prize and weekly smaller prizes.
Storyboard and Animatic
*task shared with other parties
Production House: The Kumite | A Visual Narrative Company
Keep in mind this is a work of a large team, so I am just highlighting VFX/Design/Animation credits, if you feel your name should be present here, please get in touch.