DAIWA HOUSE | NIKE JAPAN
THE ART OF GROWTH
DIRECTOR | RISE NEW YORK
Daiwa House is the largest company in Japan that handles construction and logistics capabilities. It can support everything from facility construction to product delivery. Leveraging its partnership with Nike, Daiwa House and AKQA Tokyo teamed up with Studio By Rise New York in the development of a 30 seconds digital video that tells that story in a visually striking way.
“If growing a business is an art,
we are here for the artists”
Every potential client for Daiwa House has one common goal: to grow their businesses.
To help them achieve this goal, Daiwa House crafts integrated solutions that are personalized together
with each client. Every single detail is crafted to perfection, like an artist creating a masterpiece.
“Making logistics sexy like never before”
“We started building
canvases for the world’s
best companies”
AKQA wanted to portray Daiwa House integrated solutions as a beautiful piece of art. The film takes us through each step of the process of what Daiwa House offers, drawing a parallel between both worlds, and showing how Daiwa House has perfected the art of growth.
“Crafting each solution as a piece of art”
To create a film that could truly stand out, we crafted a treatment aiming to be
visually stunning while delivering the message in a remarkable way, making a complex
subject easier to understand through analogies and metaphors.