RIOT GAMES | VCT 2022
VALORANT CHAMPIONS TOUR | BE AN ICON
CREATIVE DIRECTOR | RISE NEW YORK
VALORANT Champions Tour is where style and skill collide to create extraordinary moments that inspire fans to forge their own paths to greatness. Competing in this tournament requires more than just skill — you gotta have style.
It's not just about the perfect aim, knowing every angle, and executing a meta play. it's about using your full kit and getting creative to outplay every situation
Since its launch in 2020, VCT has gained a lot of traction, getting adopters and fans worldwide, becoming the 2nd most played free 5v5 FPS globally.
So in 2022, we wanted valorant esports to be the biggest fps esports in the world, but to do that, we have to win the genre in Latam with an increase in awareness, viewership, and the development of the local ecosystem.
Valorant has over 800k players in Latin America alone, in which approximately 720k say they're into esports. But only 30k actually tune in. So, how do we turn valorant core players into VCT fans? We needed to establish VALORANT Esports as the gateway for them to become an icon themselves.
Our insight was simple:
IN VALORANT, GREATNESS IS AN ART. IT TAKES CREATIVE THINKING AND PERSONAL EXPRESSION TO BE TRULY GREAT
Our platform idea took the brand's core belief and pushed it further while using gaming as the center stage.
CREATIVITY AND SELF-EXPRESSION CAN OPEN DOORS TO GREATNESS. YOU JUST NEED TO KNOW WHICH ONES WILL GET YOU THERE. GO AHEAD — BE AN ICON.
VALORANT CHAMPIONS TOUR BE AN ICON.